Platinum is amongst the most durable metals. This naturally white and rarest of precious metals is also valued for being the most secure setting for diamonds and precious stones, making it an ideal setting for wedding rings and other symbols of commitment.
Platinum is 30 times rarer than gold
Platinum is usually 95% pure in jewellery so will never fade or tarnish
Platinum does not wear away so it holds precious stones securely
Platinum is durable and wear resitant,meaning it will last a lifetime
Remove platinum jewellery before using harsh chemicals such as bleach or abrasives, which may cause scratching or damage
Avoid gardening and heavy labor while wearing platinum jewellery
Store your platinum in a separate compartment from other jewelry to avoid scratching
Have platinum jewellery checked by a professional twice a year or after being subjected to hard impact
Clean your jewellery regularly with a solution of mild soap and warm water, scrubbing gently with a soft toothbrush
